The Relevance Of Swiss Watches In The Age Of Smartphones
One might think that the chic and dapper Swiss watches of today are a dying halo in this age of smart phones and 4G. But, as far as the watch market is concerned Swiss watches have remained a favourite among many celebrities from the sports and glamour worlds.
Are You A Rival Or A Genuine Competitor?
Watch enthusiasts are drawing comparisons between smart watches and traditional premium automatic watches with the T-Touch launch by Tissot and Tag Heuer. It is now up to you to decide if these "smart" watches pose a threat or not to traditional mechanical and self-winding watches. This is a matter of opinion that can be divided into two categories.
First Opinion:
The group of connoisseurs believes that it is a serious threat to the Swiss watch market. They believe that the smart watch craze has already begun which will slow down demand for premium Swiss watches. Their reasoning is something like this.
Multi-functional smart watches have been invented that can track multiple items simultaneously.
These watches can be used as mobile phones, but they are also designed to fit on the wrist.
Smart watches by brands such as Tag Heuer and Tissot are also 'Swiss Made.' This means that enthusiasts and connoisseurs who love Swiss watches will enjoy these pieces.
These watches are much cheaper than premium automatic watches. This makes them a good choice for young entrepreneurs who are tech-savvy.
Second Opinion:
Another group of enthusiasts and people believes that smart watches are a distinct category of watches. This is not going to hinder the market for premium mechanical and automatic watches. This is their logic.
Collectors will always find their own charm in a premium Swiss watch. This appeal is not for a brand or a specific model but for a classic mechanism that delivers extreme precision in time keeping.
The self-winding watch is powered by the wrist movement. No electrical power is needed. It is easy to charge the battery and replace it.
A sophisticated automatic movement such as Omega's Master Chronometer is extremely precise. This precision is proven and tested using a variety of procedures. An integrated circuit (IC-based smart watch) cannot replace such a technological and engineering marvel.
An automatic watch is more than a technological marvel. It is also a work-of-art. For collectors, these watches are a valuable and collectible item.
It can be concluded that smart watches are a technological marvel packed full of features. High-end Swiss watches made by premium brands are, on the other hand - they can only be appreciated by true connoisseurs.
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